Product demonstration aims at showcasing the various features of a product to customers, demonstrating how they can benefit from those features and motivating them into buying the product.
It is not easy to stand in front of an unknown group of people and start talking about a product in a way that convinces them to shell out their money and buy it. Product demonstration companies have trained staff who expertise in conducting food sampling and product demonstrations.
Food sampling or any product sampling for that matter is all about putting the product into the hands and minds of customers. Sampling is a magic trick as it engages all five human senses of sight, sound, touch, smell and taste. All these when exhibited well by a trained promotional staff can engage a shopper and go a long way in converting the lead into an actual buyer. The idea of touch and feel also minimize the chances of your potential buyer getting deviated.
More and more businesses are adopting food and product sampling techniques as the new marketing tool when introducing a new product or variations of an existing product into the market.
Product demonstrations can be carried out in malls, supermarkets, inside the store, on streets or in train stations – any place that is appropriate for the product. A skilled demonstrator ensures he/she is familiar with each and every feature the product has and how a customer can benefit from it.
Remember your audience is not willing to hear a big lecture on all what all new features your product has. All they are interested in knowing are the benefits they will get to enjoy if they buy the product.
While carrying out a product demonstration, demonstrators should try hard to make the conversation two ways. Initiate a discussion and ask questions to your target customers that will lead to more questions. It is also important to allow customers to touch and feel the product. This gives them a sense of ownership.
Last but not the least, to make a product demonstration flawless, you need smart and confident demonstrators who know the product inside out and do not fumble in the middle of a presentation.
ADC or Australian Demonstration Company is a leading product demonstration company. ADC has an experienced team of highly skilled demonstrators who can take your products to leading superstores and hypermarkets and convince target customers into buying them.
For more details, please visit www.adcdemos.com.au
Blog Source: http://www.articlesbase.com/marketing-articles/adc-product-demonstration-and-food-sampling-services-in-australia-7284124.html